Overview
Challenge yourself with this intensive program and perfect your research, writing, presentation, strategic-thinking, planning and consulting skills. If you have above-average reading and writing skills, are detail-oriented, enjoy following the news, and yearn for a career where no 2 days are alike, this program will appeal to you.
Learn to help organizations communicate to their employees, shareholders, the media and other key groups. Because of the skills they possess, PR professionals play key leadership roles within their organizations and are valuable contributors to content creation through strategy development.
To meet the demand for public relations professionals, this program blends public relations (PR) theory with practical experience. Our unique mentorship program matches you with a practising PR professional throughout the duration of the program. Your mentor evaluates your work from a real-world perspective.
This is a very practical, hands-on program designed to mirror the processes you find in any public relations or communications agency. It prepares you for a dynamic career in a broad range of roles where you may manage media relations, employee communications, special events, social media and issues and crises. Once you graduate, you can take on roles such as communications/public relations specialist, media relations officer, event planner or social media manager, to name a few.
Work experience
- Field experience is a mandatory credit course, providing the opportunity to apply your knowledge and skills outside the classroom.
- Opportunities are typically unpaid and last approximately 6 weeks.
- Transportation, accommodations and other costs related to work experience courses are your responsibility.
- For more information, visit work experience opportunities.
Other info
- Guest facilitators with a broad range of practical experience are brought into the classroom regularly.
- You're expected to have basic Microsoft Office computer skills, be adept at research and comfortable navigating social media.
Tuition
Tuition amounts are for the 2025-26 academic year. Program costs and fees (textbooks, supplies, etc.) are additional.
Tuition (Domestic):
$5,540
Tuition (International):
$12,860
Tuition, fees and program costs
In addition to annual tuition, there are program costs (books, tools, etc.) and student fees for College services, health and dental plans, your student association and parking.
View detailed program fees page(s). Please note that amounts on these pages are meant for planning purposes only. They don't represent final amounts owing.
