The primary focus of this course is marketing products and services to targeted customers. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in order to achieve an organization's objectives. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing mix.
Pre-requisite: High School Graduation Diploma or equivalent.
Please Note: this credit course may be part of a credential program offered by NSCC. While a course may not have an admission requirement, all NSCC programs have admission requirements. For more information on programs and admissions, please visit Admission Requirements.
A College Services Fee and Student Association Fee will apply for part-time students registered in credit courses. In some instances, offerings of the same course across multiple terms may have a differing cost. For more information, please visit Costs & Fees.
