Digital Marketing

Overview

Digital marketers are in high demand as organizations rely on digital marketing to build their brands online.

Learn the latest best practices and industry trends in a hands-on, interactive environment designed to mirror the processes found in digital and social media marketing. Apply your skills while working with industry partners and preparing for a dynamic career that includes social media marketing, search engine optimization, marketing strategy and analytics.

You learn to:

• Evaluate various digital strategies and media tactics to execute effective integrated marketing plans.
• Create digital marketing content using industry-standard methods and technologies.
• Optimize your content for internet search engines and your target audience.
• Adhere to digital advertising and marketing standards, in accordance with Canadian legislation.
• Measure the success of digital marketing initiatives using industry-standard monitoring and tracking tools.

Graduate with recognized certifications from Hootsuite, Hubspot and Google.

Work experience

• Field experience is a mandatory credit course, providing the opportunity to apply your knowledge and skills outside the classroom.
  • Opportunities are typically unpaid and last approximately 5 weeks.
• Transportation, accommodations and other costs related to work experience courses are your responsibility.
• For more information, visit work experience opportunities.

Study options

• Although this program’s delivery is noted as synchronous online, some of your learning is completed independently (asynchronous).
• Learn more about synchronous and asynchronous learning

Other info

• You're expected to have basic Microsoft Office computer skills and access to technology to complete this program.
• A strong work ethic and a professional approach are key elements to your success in this program and career.
• This program mirrors working in industry. You should be prepared to work with industry-type expectations, at a fast-pace, being responsive and meeting tight deadlines.

September 2026

Campus	Full time/part time	Delivery	Availability
eCampus	Full time	Synchronous online Delivered fully online with both non-scheduled and scheduled classes.	Seats available

Admission requirements

• Two-year diploma, undergraduate degree or equivalent.
• High School Graduation Diploma plus minimum 5-years of experience in any industry may be considered for admission to this program under NSCC’s PLAR policy. For detailed information on the PLAR policy as it relates to this program, visit the Candidate Assessment for Digital Marketing Graduate Certificate page.
• International students – Submit your official post-secondary documents for assessment. View document and language requirements by country

Program requirements

• Portfolio development – As part of your studies at NSCC, you develop a portfolio of your work; the portfolio captures your achievements and profiles your skills to employers.

Tuition

Tuition amounts are for the 2025-26 academic year. Program costs and fees (textbooks, supplies, etc.) are additional.

Tuition, fees and program costs

In addition to annual tuition, there are program costs (books, tools, etc.) and student fees for College services, health and dental plans, your student association and parking.

View detailed program fees page(s). Please note that amounts on these pages are meant for planning purposes only. They don't represent final amounts owing.

• Digital Marketing

Career options

• Digital marketers are employed by public, private and non-profit organizations, such as government agencies, consulting and IT firms, marketing agencies, not-for-profit groups, etc. Many are self-employed.
• As administrative roles within organizations often manage digital and social media work, this program can help you build on your administrative career with a specialized skillset.

Future study options

• Continue your studies at university – This program includes courses that count towards a university degree. Learn more about having your diploma count towards a university degree