Marketing & Communications Coordinator

About the Position

Every team member at Cobequid Foundation is integral to donor stewardship, fundraising, volunteer mentorship, and fostering a collaborative team spirit. Reporting directly to the Executive Director, the prospective Marketing & Communication Coordinator will be responsible for developing and implementing a comprehensive marketing communications and public relations strategy aligned with the mission of the Cobequid Foundation and designed to maximize the Foundation's fundraising success and public profile.

As you develop your career, we know you will bring skills to our organization, but also learn as you work with our team. Here are the highlights of what you can learn while working with us:

• Learn about how a non-profit organization works and the value of working with volunteers.
• Learn about working with an accredited organization - how the reporting requirements shape our work.
• Learn about the healthcare system and observe the inner workings of a health centre.
• The importance of marketing in the competitive climate of non-profit organizations.
• Work with a diverse team of staff, volunteers, board of directors, and management to achieve organizational goals.

Responsibilities:

• Work with the President & CEO to develop and implement an annual marketing communications and public relations plan to include external communications, internal communications, media relations, social media marketing/promotions, and community relations.
• Proactively identify and organize opportunities to increase Cobequid Foundation's brand presence and awareness.
• Develop digital strategies to grow and enhance Cobequid Foundation's fundraising and profile on all social media platforms.
• Oversee the production of all Cobequid Foundation's communication and marketing materials including social media, brochures, videos, appeal letters, donor impact stories and presentations.
• Work with the President & CEO to ensure that the website is functional, user friendly and is used effectively as both a communication and fundraising tool.
• Communicate news and information with media through media releases about Cobequid Foundation, initiatives, and impact on community healthcare.
• Plan and develop content for newsletters and annual report.
• Develop metrics to measure effectiveness and efficiency of marketing strategy.
• Manage communications/public relations budget.
• Attend board and committee meetings as defined by the President & CEO.
• Work with each committee (Gift of Light/Walk Run) to develop promotional material within the key brand standards of the Foundation.
• Collaborate with the President & CEO and key volunteers to achieve promotional targets.
• Use tools like Canva, InDesign and Photoshop to create promotional pieces in house.
• Manage content for our TV monitors.
• Working with the President & CEO, develop and manage our two annual mailouts.
• Support the Foundation team and ensure updates on project progress.
• Research and develop regional and community partnerships.

Key Duties:

• Develop and execute marketing & communication strategies to increase brand awareness and donor engagement for the Cobequid Foundation.
• Design and implement strategies for increased contributions.
• Collaborate with the President & CEO to communicate the Foundation's vision.
• Maintain the donor database and act as a positive ambassador for the Foundation.

Volunteer Engagement:

• Provide guidance to committees, encouraging volunteerism within the center and the community.
• Support committee volunteers through timely communication and recognition events.

Qualifications

Preferred Skills:

• Relevant post-secondary degree (public relations, communications, marketing) or equivalent training and experience.
• Exceptional verbal, and written communication and presentation skills.
• Strong interpersonal skills, including the ability to work independently and collaboratively.
• Knowledge and experience in the health sector is an asset.
• Proven ability to work on multiple tasks effectively. Ability to work independently and in a team environment.
• Proficient in CRM databases and data entry.
• Ability to thrive in a collaborative environment and adjust to changing priorities.

All the Details:

• Report to the President & CEO.
• Work collaboratively with our President & CEO, Accounting & Donor Services Coordinator, Marketing & Communications Coordinator, and Special Events Coordinator.
• Position Location: Cobequid Community Health Centre located in Lower Sackville, NS.100% in-person role due to the nature of the work.
• Work in an office environment and may participate in external fundraising activities.
• Expected to fulfill job requirements within prescribed working hours.
• Requires flexibility in working hours to accommodate fund development activities. Very occasional evenings and weekends. Namely for community outreach events and several supporting committee meetings.
• Successful criminal records check.
• Adheres to confidentiality guidelines outlined in Foundation policies.
• Valid Nova Scotia driver's license and access to a vehicle.
• No supervisory responsibility; may provide mentorship to new staff, students, or interns.
• Wage Band: $38,000 - $48,000

Benefits:

• Ask for details on our medical, dental, and pension plans.
• Anticipated Start: April - June 2024

Ready to Join Our Team?

Submit a resume & cover letter by 4:00 p.m. on May 15, 2024 to:

Stacey Chapman, President & CEO
Cobequid Health Centre Foundation
2203 - 40 Freer Lane
Lower Sackville, NS B4C 0A2

Email: stacey.chapman@nshealth.ca

Learn more about us on our website: http://www.cobequidfoundation.ca

About the Company

Cobequid Health Centre Foundation
40 Freer Lane
Lower Sackville, Nova Scotia B4C 0A2

Company Contact

Stacey Chapman
stacey.chapman@nshealth.ca
Preferred Contact: Email, Canada Post

Documents to be Forwarded

• Resume
• Cover letter
• References
• Portfolio - Will be reviewed at time of interview.