Doing Business in Europe Summer School - Netherlands

Summary

In 2024, students participating in the Doing Business in Europe summer school will be able to choose between two streams of study: Sustainable Marketing and AI.

Doing Business in Europe - Sustainable Marketing

This three-week course focuses on international business, marketing and finance in specific European countries. You will build on your intercultural skills and learn more about the EU, social enterprises and sales techniques. In groups, you will run a business simulation. The simulation requires you to start a multinational company, design a marketing campaign plan, collaborate on a professional and intercultural level as well as finetune your presentation skills. At the end of the course you will present your business plan to the management of a renowned company. General classes about countries and culture will overlap with the AI group. In addition to the classes, you will find yourself on business trips to multinationals, spending a relaxing day on a Dutch island and in the remaining free time you can choose activities from our social program. Get in touch to find out more!

Doing Business in Europe - with AI

AI technology has developed rapidly in recent years and is revolutionising the business sector. The wide range of applications of AI poses new challenges and provides new opportunities for businesses. Advancements in this area are being stalled due to a shortage of skilled people that understand the technology and the needs of a client. This course positions students between the AI technology and business development, we call it an AI translator. Students will learn how to bridge the gap between the IT experts who are programming AI tools and between the client who needs to understand the technology, its potential and the risks. General classes about countries and culture will overlap with the Sustainable Marketing group. Students will develop an innovation that will be pitched to the client in the form of an experience. No programming experience required.

For more information check out the Hanze Summer Schools.

Learning Outcomes

• Apply knowledge, skills and attitudes from tasks and projects in an international setting;
• Outline the benefits of cross-cultural collaboration for work-related projects and tasks
• Build evidence of experiences and new learning (both personal and industry related) for portfolio development and the education of others;
• Assess safety and risk pertaining to international travel to make informed decisions about traveling abroad;
• To identify and reflect on the differences and similarities between Canada and the Netherlands

Timeline

Subject to change

October 2023 - Applications launched

January 5, 2024 - Application deadline

January 2024 - Student selection

February 2024 - Online pre-departure course begins

April 19, 2024 - Pre-departure conference

May 27 - June 14, 2024 - Doing Business in Europe Summer School in the Netherlands

June/July 2024 - Evaluation and debrief

Fall 2024 - Celebration of learning

Student Eligibility

This program is open to students in the Business Administration (any concentration) and International Business programs at NSCC Students must be in good academic standing. Some international learning programs can fall under the Prior Learning and Assessment (PLAR) Procedures | NSCC. Students interested in this process should seek advice from a faculty advisor and academic chair prior to travel to review whether the international learning program could satisfy program or course  outcomes.

Travel advice and advisories

The Government of Canada’s Travel Advice and Advisories will help you make informed decisions about safe travel while you are outside of Canada.

Review travel advisories for this country

Cost Breakdown

Item	Cost (estimated)
Program Fee (includes in-country ground transportation, program fee, accommodations & activities and some meals)	$3500
Airfare (estimate) - student responsibility	$1600
Passport and any associated fees (if having to apply for one)	$200
Guard.me travel insurance (mandatory purchased through Guard.me) - student responsibility	$100
Immunizations & prescriptions (cost will vary depending on individual)	$200 - $500
Transportation to and from Halifax airport (cost will vary depending on distance to airport)	$200
Other meals and incidentals (will vary depending on individual)	$200
Items of personal nature, tourism activities and excursions outside of the program and souvenirs (varies depending on individual)	$200