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2021-22 program delivery

To ensure we can safely offer the high-quality learning you expect, we’ve changed how some programs will be delivered. Please visit the “locations & availability” tab to view current program delivery.

Professional Sales

Learn the fundamentals of sales and marketing with a focus on communication and selling skills.

A woman shakes a man's hand and smiles. Two people appear in an unfocused background.
Start Date:
Typical Length:
18 Weeks
College Certificate


Sales professionals are a key part of business in Canada. The Professional Sales certificate develops the skill sets of sales professionals in key, in-demand areas. You gain an understanding of the fundamentals of sales and marketing, with a focus on communication and selling skills. You also build client relationship management skills.

You learn:

  • qualities of the market and knowledge of products and services
  • leadership concepts that improve individual and organizational performance
  • self-management principles
  • to develop client-focused presentations and solutions
  • sales communication

Work experience

  • Field experience (work placement) is a mandatory credit course completed at the end of your program. It provides you with the opportunity to apply your knowledge and skills outside of the classroom.
  • Opportunities are typically unpaid and last approximately 3 weeks.
  • Transportation, accommodations and other costs related to work placements are your responsibility.
  • For more information visit Work Experience Opportunities

Study options

  • This program is scheduled for evening and weekend delivery.
    • Classes will be scheduled and delivered online Tuesdays and Thursdays (5-8pm), Fridays (3-5pm) and one Saturday each month.
    • Classes will be delivered in-class, on campus one Saturday each month.

Other info

  • This program has been submitted for accreditation with the Canadian Professional Sales Association (CPSA). Once accredited, graduates from this program will be eligible to write the CPSA examination to receive a professional designation.

2021-22 programs

Program delivery may be subject to change based on Public Health guidelines.

January 2022

Campus Location Full time/part time Delivery Availability
Truro Campus/Online Truro Full time Blended BlendedDelivered through a combination of in-person and scheduled online classes. Seats available

Admission requirements

  • High School Graduation Diploma or equivalent
    • International students – High school diploma equivalency and English language requirements vary by country. View details


Tuition is valid for the 2021-22 academic year. Program costs and fees (textbooks, supplies, etc.) are additional.

Tuition (Domestic):
Tuition (International):

Tuition, fees and program costs

In addition to annual tuition, there are program costs (books, tools, etc.) and student fees for college services, health and dental plans, your student association and parking.

View detailed program fees page(s). Please note that amounts on these pages are meant for planning purposes only. They don't represent final amounts owing.

Career options

This program will be of interest to you if:

  • you're planning to start your own business but want formal training in sales.
  • you have a background in a specific field and would like to move into a sales position.
  • you're currently working in a sales position and are looking to upgrade your sales education and receive a designation.

Courses may include

These are some of the courses offered in this program. It is not a complete list and courses are subject to change in advance of the academic year.

Recognizing prior learning / transfer credits
If you have previous learning (course, employment, etc...) that's relevant to your program, you can apply to earn credit. Learn about our recognizing prior learning (RPL) process.

COMM 1400 - Professional Sales Communication
Strong communication skills are critical to reaching your sales goals. In this course, you will learn clear, concise and confident speaking skills and active listening skills, how to build rapport, utilize key elements of communication through listening styles, body language, tone and words and how to be more inclusive with your language choices. You will also create and deliver customer-focused presentations, as well as write sales communication for email, proposals, social media content, and more.

MKTG 1010 - Marketing I
The primary focus of this course is marketing products and services to targeted customers. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in order to achieve an organization's objectives. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing mix.

PSAL 2015 - Professional Selling
The main focus of this course is selling skills which are advantageous in the work force. Many of these skills are introduced through theory and practice. Learners will use these skills in virtually any profession they enter. This course introduces consultative selling techniques to develop strategies and tactics that “get, keep and grow” customers. Learners can receive a certificate from the Canadian Professional Association (CPSA) for successfully completing the “Professional Selling” course, and other specific courses in the Business Administration program.

PSAL 2121 - Selling for Success
In this course, you will walk through the sales process with a focus on client relationships. You will also learn how to grow your sales with practical skills such as solving client needs, negotiating, and closing a sale. And finally, you will gain the skills to fit into a professional sales environment.

PSAL 3015 - Professional Sales Management
Professional Sales Management examines the unique challenges faced by sales managers in Canadian organizations. It explores specific skills, models, and concepts that will help the learner improve their performance in the various areas of sales management. Learners will receive certificates from the Canadian Professional Sales Association (CPSA) for successfully completing the ‘Professional Sales Management’ course."

PSAL 3235 - Work Experience
The work experience component provides the learner with an opportunity to apply new skills and concepts appropriate for positions within the occupation. Learners will assess their own performance and be evaluated by an industry partner. Learners will identify personal outcomes they wish to attain during the work experience and will keep a journal. This is a course of 105 hours spread over three weeks.

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