Courses may include
These are some of the courses offered in this program. It is not a complete list and courses are subject to change in advance of the academic year.
ENTR 2000 - Foundations of Entrepreneurship
No matter the career path, entrepreneurial concepts and characteristics are essential to success. This course will introduce learners to foundational principles of entrepreneurship and the different context in which these principles can be applied. Topics include starting or seeking employment in a small business, recognizing different types of business structures, and identifying legal and financial considerations affecting small businesses. You will explore the value and benefits of being a business owner or an employee of an entrepreneur. This course will help you identify the expertise and resources that are needed to build your entrepreneurial spirit.
EVNT 3960 - Work Experience
The work experience component provides the learner with an opportunity to apply new skills and concepts appropriate for entry-level positions within the occupation. Learners will assess their own performance and be evaluated by an industry partner. Learners will identify personal outcomes they wish to attain during the work experience and will keep a journal. This is a course of 175 hours spread over five weeks.
EVNT 5100 - Logistics, Operations and Risk Management
In this course, learners will critically examine the logistics and risk management of event operations. Event tasks and operational functions are explored, pertaining to the three phases of event organization: pre-event, event and post-event.
EVNT 5110 - Event Management Foundations
This course is an introduction to event management. Learners will explore the event industry and various types of events. Topics will include core competencies, career exploration, event terminology, impact of events and the role of industry associations in event planning.
EVNT 5120 - Food and Beverage Planning
In this course, learners will become familiar with food service options, menu planning, contracts and cost factors. Topics will include catering cost, financial statements and budget development.
EVNT 5130 - Event Planning
In this course, learners will develop team building skills and a comprehensive event plan. Learners will explore areas such as equipment and facility selection, programming, and operational requirements related to event management.
EVNT 5140 - Programming for Meetings, Conferences and Trade Shows
In this course, learners will gain the knowledge and skills necessary to design, plan and evaluate meetings, conferences and trade shows. Topics will include target audience, program elements, needs assessment, and venue specifications.
EVNT 5150 - Computer Applications for Events
In this course, learners will use Microsoft Office to create event documents for registration, marketing, sponsorship, and human resources. Learners will also create event collateral materials and event presentations.
EVNT 5160 - Event Marketing
In this course, learners will explore the various aspects of pre-event, event and post-event marketing initiatives. Topics will include event marketing campaign, methods of promotion, and post-event analysis.
EVNT 5200 - Human Resources and Volunteer Management
Learners will gain knowledge of common human resources techniques. Emphasis is on recruitment, supervision, training, evaluation, and recognition. Elements of performance appraisals, labour relations, ethics, and health and safety are also explored.
EVNT 5210 - Event Programming and Entertainment
In this course, the principles behind planning, organizing and implementing entertainment programming are introduced. Key components include concept research, development of creative programming for specialty audiences, contract negotiations and integration of theming, décor and pageantry into all elements of the event.
EVNT 5220 - Revenue and Partnership Development
In this course, a variety of revenue generating techniques are presented. Event partnerships and sponsorships are examined. Grant applications and opportunities are explored.
EVNT 5230 - Applied Events
This course enables learners to apply the knowledge and skills developed within the program. Learners will implement program details in order to execute an event. Learners are expected to manage budgets and event materials.
EVNT 5240 - Programming for Weddings, Festivals, Entertainment and Charity Events
In this course, learners will gain the knowledge and skills necessary to design, plan and evaluate weddings, festivals, entertainment and charity events. Topics will include ethnic programming, wedding planning, event production schedules and fundraising elements.