Utility Nav Top Nav Content Site Search Site Search
Menu

Digital Marketing *

This is a new program offering for 2021-22 and is *pending Ministerial approval.

Four people meet around a table with open laptops in a casual office setting.
Start Date:
September
Typical Length:
1 Year
Credential:
Graduate Certificate

Apply Now

Overview

As the world changes, so do the ways we consume media and advertising. Organizations with more traditional marketing platforms are being forced to examine digital approaches to their work.

This program not only develops your skills in the area of general marketing, you're also trained in using the internet and other online platforms to digitally promote products and services.

You learn to:

  • Evaluate various digital strategies and media tactics to execute effective integrated marketing-communications plans.
  • Create digital marketing content using industry-standard methods and technologies.
  • Optimize your content for internet search engines.
  • Adhere to digital advertising and marketing standards, in accordance with Canadian legislation.
  • Measure the success of digital advertising and marketing-communications initiatives using industry-standard monitoring and tracking tools.

You graduate with recognized certification that may include Google Analytics, Facebook Blueprint or Hootsuite.

Study options

  • This program is available for part-time study. You complete your program through a combination of online and in-class courses (some courses are delivered 100% online). In-class courses are held at Ivany Campus.
  • When applying for part-time study, you must meet all the admission requirements.
  • Once admitted, you're referred to a campus for course selection.
  • The time to complete the program through part-time study is two years.

Choose NSCC

  • This is a practical, hands-on program designed to mirror the processes found in digital and social media marketing roles.

Other info

  • You're expected to have basic Microsoft Office computer skills, and access to technology to complete the program.

2021-22 programs

Program delivery may be subject to change based on Public Health guidelines.

September 2021

Campus Location Full time/part time Delivery Availability
Ivany Campus Dartmouth Full time Online (scheduled)Online (scheduled)
Complete your program fully online through a variety of learning experiences, including scheduled class sessions.
Seats available

Admission requirements

  • Two-year college diploma or equivalent; or
  • A minimum of three years of related industry experience (applicants must submit a resume that will be assessed against industry standards).

Program requirements

  • Portfolio Development – As part of your studies at NSCC, you develop a portfolio of your work; the portfolio captures your achievements and profiles your skills to employers.

Tuition

Tuition is valid for the 2021-22 academic year. Program costs and fees (textbooks, supplies, etc.) are additional.

Tuition (Domestic):
$5,540
Tuition (International):
$11,690

Tuition, fees and program costs

In addition to annual tuition, there are program costs (books, tools, etc.) and student fees for college services, health and dental plans, your student association and parking.

View detailed program fees page(s). Please note that amounts on these pages are meant for planning purposes only. They don't represent final amounts owing.

Career options

  • Digital Marketers are employed by public and private organizations, such as government agencies, consulting firms, advertising shops, not-for-profit groups, etc. Many are self-employed and often administrative roles within an organization will manage digital and social marketing requirements.

Apply Now

Have Questions? Contact Us.

Fill out this form and we'll be in touch.

Required fields are marked with a red symbol (*)

Yes No

Thank you for contacting us.
We will respond to you within three to five business days. While you wait, feel free to browse our list of Programs & Courses or visit our Admissions information section.