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Public Relations

Public Relations

Become a skilled communicator – defining objectives, developing and executing strategic plans and achieving results.

Program Image
Start Date:
Typical Length:
1 Year
Advanced Diploma
$5,380 (Domestic) • $11,350 (International)
Tuition is valid for the 2020-21 academic year. Program costs and fees (textbooks, supplies, etc.) are additional.
+Locations & Availability

September 2020
Campus/Location DeliveryIn-class – Complete your program through courses that are held at a campus.

Online – All program courses are delivered online.

Blended – Complete your program through a combination of online and in-class courses (some courses are delivered 100% online). In-class courses are held at a campus.

Collaborative – program is delivered virtually on campus
Ivany Campus • Dartmouth Full time • In-class Seats available


To meet the demand for communications professionals, this program blends public relations (PR) theory with practical experience.

Organizations need skilled communicators who are adept at speaking to their employee base, shareholders, the media and the public-at-large. Because of the skills they possess, Public relations (PR) professionals play key leadership roles within their organizations and are valuable contributors to strategy development.

This program will challenge and perfect your research skills, writing skills and strategic-thinking skills – all of which are required by the successful PR practitioner.

Admission requirements

  • Undergraduate degree or diploma in business, arts, journalism or equivalent.
  • You're required to submit an original 300-word essay on why you would like to pursue an education and career in public relations.
  • You must submit three writing samples (not including the original essay) for assessment. Writing samples that reflect your experience in a variety of styles are of particular interest and can include business writing, academic papers, journalistic writing or any public relations or promotional pieces you've written.

Program requirements

  • Portfolio Development – As part of your studies at NSCC, you develop a portfolio of your work; the portfolio captures your achievements and profiles your skills to employers.

Tuition, fees and program costs

In addition to annual tuition, there are program costs (books, tools, etc.) and student fees for college services, health and dental plans, your student association and parking.

View detailed program fees page(s). Please note that tuition values on these pages are for 2019/20 and are meant for planning purposes only. They don't represent final amounts owing.

Work experience

  • Field experience (work placement) is a mandatory credit course completed at the end of your program. It provides you with the opportunity to apply your knowledge and skills outside of the classroom. This placement will prepare you for your first job in the public relations field.
  • Opportunities are typically unpaid and last approximately 5 weeks.
  • Transportation, accommodations and other costs related to work placements are your responsibility.
  • For more information visit Work Experience Opportunities

Career options

  • Graduates are qualified to work in a wide variety of roles, including positions in full-service PR agencies, government and charitable organizations, corporate PR departments and freelance communications.

Choose NSCC

  • NSCC's unique mentorship program matches you with a practising PR professional throughout the duration of the program. Your mentor will evaluate your work from a real-world perspective.
  • Guest facilitators with a broad range of practical experiences are brought into the classroom regularly.
  • This is a very practical, hands-on program, designed to mirror the processes you find in any public relations or communications agency.
  • Continue your studies at university – this program includes courses that count towards a university degree. Find out more

Other info

  • You're expected to have basic Microsoft Office computer skills, be adept at research and comfortable navigating social media.

Courses may include

Course descriptions
Code Course
PREL 1500   Photography for Public Relations
PREL 2600   Interactive Media Arts for Public Relations
PREL 3600   Desktop Publishing I
PREL 4600   Desktop Publishing II
PREL 5005   Foundations of Public Relations
PREL 5006   Media Literacy I
PREL 5010   Presentation Skills/Speech Writing I
PREL 5015   Public Relations Practice I
PREL 5030   Public Relations Writing I
PREL 5050   Portfolio Development I
PREL 5625   Integrated Marketing Communication
PREL 6005   Public Relations Practice II
PREL 6006   Media Literacy II
PREL 6010   Presentation Skills/Speech Writing II
PREL 6030   Public Relations Writing II
PREL 6050   Portfolio Development II
PREL 6995   Work Experience
SAFE 1000   Introduction to WHMIS (Workplace Hazardous Materials Information Systems)
SAFE 1001   Introduction to NS OH&S Act

Next Steps

  1. 1

    Visit NSCC

    Visit NSCC » Campus Tour
  2. 2

    Application Process

    Who Can ApplyHow to Apply
  3. 3

Have questions?

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