This intense program blends public relations theory, with practical experience, to meet the growing demand for public relations professionals. A public relations practitioner uses the power of communication to manage perception and affect measurable change. Because of the skills they possess, public relations (PR) professionals play key leadership roles within their organizations and are valuable contributors to strategy development.
In this program, you develop the skills needed to understand a client's objectives, create strategic plans to reach them, implement action and evaluate the results. Businesses and organizations need skilled communicators who are equally adept at speaking to their employee base, their shareholders, the media and the public at large and managing social media. Some client needs are smaller and simply require clear, concise writing skills that inform others of their message. This program will challenge and perfect your research, planning, writing, speaking and strategic-thinking skills – all of which are required by the successful PR practitioner.