The Marketing concentration is a second year option of the Business Administration diploma program.
Marketing is more than selling and advertising. Marketing is the process of planning, creating and implementing ethical strategies and tactics that influence the behaviours and actions of others. Ultimately, marketing is the planned delivery of products, from suppliers to customers, in a mutually beneficial exchange.
In this concentration, you develop a greater understanding of the role that marketing plays in organizations and learn how to develop and apply marketing strategies, sales management, promotional techniques, research, customer relationship management and more.
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