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Business Administration - Marketing Concentration

Business Administration - Marketing Concentration

Program Image
Start Date:
Typical Length:
2 Years
(Varies for part-time or blended studies)
$3,515 (Domestic) • $11,350 (International)
Tuition is valid for the 2020-21 academic year. Program costs and fees (textbooks, supplies, etc.) are additional.
+Locations & Availability

September 2020
Campus/Location DeliveryIn-class – Complete your program through courses that are held at a campus.

Online – All program courses are delivered online.

Blended – Complete your program through a combination of online and in-class courses (some courses are delivered 100% online). In-class courses are held at a campus.

Collaborative – program is delivered virtually on campus
Cumberland Campus (classes at Amherst Learning Centre) Full time • Collaborative
eCampus Part time • Online
Ivany Campus • Dartmouth Full time • In-class
Kingstec Campus • Kentville Full time • In-class
Pictou Campus • Stellarton Full time • In-class
Truro Campus • Truro Full time • In-class


The Marketing concentration is a second-year option of the Business Administration diploma program.

Marketing is more than selling and advertising. It's the process of planning, creating and implementing ethical strategies and tactics that influence the behaviours and actions of others. It involves storytelling, engaging in digital and social platforms, creating experiences and building sustainable customer relationships.

In this concentration, you learn how to develop and apply marketing strategies, promotional techniques, customer relationship management, research and more.

Admission requirements

  • Successful completion of Business Administration – Year 1 [including Marketing II (MKTG 2005) elective] or Advanced Standing.
  • Advanced Standing – To be considered, you must apply to and meet the Admission Requirements for the Business Administration program. Advanced Standing is based on academic credits (certificate/diploma/degree) completed from a recognized public institution within the past ten years that meet the Academic Requirements of the full first year of the program. Advanced Standing is subject to seat availability.

Program requirements

  • Portfolio Development – As part of your studies at NSCC, you develop a portfolio of your work; the portfolio captures your achievements and profiles your skills to employers.

Tuition, fees and program costs

In addition to annual tuition, there are program costs (books, tools, etc.) and student fees for college services, health and dental plans, your student association and parking.

View detailed program fees page(s). Please note that tuition values on these pages are for 2019/20 and are meant for planning purposes only. They don't represent final amounts owing.

Work experience

  • Field experience (work placement) is a mandatory credit course completed at the end of your program. It provides you with the opportunity to apply your knowledge and skills outside of the classroom.
  • Opportunities are typically unpaid and last approximately 5 weeks.
  • Transportation, accommodations and other costs related to work placements are your responsibility.
  • For more information visit Work Experience Opportunities

Study options

  • Note: Courses for the Cumberland Campus sessions are delivered through a combination of in- class, online and/or video conferencing instruction.
  • This concentration is available for part-time study.
  • There is the option to complete the concentration in-class or through a combination of courses delivered in-class and online.

Career options

  • Graduates are qualified for entry-level positions in interactive marketing, marketing research, product/brand management, sales, sales promotion, advertising and public relations.

Choose NSCC

  • Your projects give you hands-on experience in every step of the marketing process, right through to the promotional solutions that are the result of your marketing plans. You also get a solid basis in marketing research, sales skills and the principles of e-commerce.
  • You work on real projects, for real businesses. This experience gives you an edge for the job market.
  • Continue your studies at university – This program includes courses that count towards a university degree. Find out more.

Other info

  • Upon successful completion of the Professional Selling course you can receive certification through the Canadian Professional Sales Association (CPSA).
  • After graduation, you're eligible to apply for the CPSA Professional Sales Certificate. In addition, with two years of related work experience, you're eligible to apply for the CPSA Certified Sales Professional designation.

Courses may include

Course descriptions
Code Course
BUSI 3005   Contemporary Business Issues
COMM 2215   Communications - Workplace Applications
EBIZ 2020   Strategic Internet Marketing
MKTG 2015   Professional Selling
MKTG 3040   Integrated Marketing Communications
MKTG 3111   Marketing Research
MKTG 4001   Marketing Management
MKTG 4995   Work Experience
    Directed elective course requirement. Two units/credits.
    In addition to their required courses, learners will complete two (2) units (120 hours) of open elective credit that are consistent with the goals outlined in their portfolios.

Next Steps

  1. 1

    Visit NSCC

    Visit NSCC » Campus Tour
  2. 2

    Application Process

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  3. 3