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Applied Media and Communication Arts

Discover the possibilities of visual and media arts.

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Start Date:
September
Typical Length:
1 Year
Credential:
Certificate

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Overview

This exploratory program prepares you for further study in creative and media arts by helping you identify your interests, passions and strengths.

You explore the foundations of a range of applied arts disciplines: photography, graphic design, digital animation, printing, video and audio production.

With a hands-on approach, you gain software skills, along with a basic awareness of the technology and practices used in the applied arts field. In addition, you strengthen your oral and written communication abilities, develop critical thinking skills and create a portfolio that showcases your work.

Explore this program on YouTube »

Co-operative education

  • This program is eligible for an optional cooperative education (co-op) credit course for students continuing to study in other NSCC programs.
  • Co-op provides an opportunity for paid employment – in a field related to your program.
  • Opportunities are full-time work placements that last 12 to 16 weeks between year one and two.
  • Employers, as co-educators, provide learning opportunities beyond the bounds of the classroom giving you a well-rounded education enriched by practical application.
  • Our co-op program follows Co-operative Education and Work-Integrated Learning Canada (CEWEIL) guidelines.
  • For more information visit Work Experience Opportunities.

Choose NSCC

  • You explore different media to achieve unique solutions that promote creativity and innovation.
  • You gain practical experience.
  • You develop an understanding of how to take direction, how to take initiative and how to be responsible for deadlines, presentations and other project parameters.
  • You learn in small classroom environments from instructors with industry experience who are available for support and guidance.
  • Regular one-on-one advising is available throughout the program.

September 2020

Campus Location Full time/part time Delivery Availability
Ivany Campus Dartmouth Full time In-class Seats available
Marconi Campus Sydney Full time In-class Seats available

Admission requirements

  • High School Graduation Diploma or equivalent.
    • International students – High school diploma equivalency and English language requirements vary by country. View details

Program requirements

  • As part of your studies at NSCC, you develop a portfolio of your work; the portfolio captures your achievements and profiles your skills to employers.

Tuition

Tuition is valid for the 2020-21 academic year. Program costs and fees (textbooks, supplies, etc.) are additional.

Tuition (Domestic):
$3,515
Tuition (International):
$11,350

Tuition, fees and program costs

In addition to annual tuition, there are program costs (books, tools, etc.) and student fees for college services, health and dental plans, your student association and parking.

View detailed program fees page(s). Please note that tuition values on these pages are for 2019/20 and are meant for planning purposes only. They don't represent final amounts owing.

Career options

  • When you graduate, you have the knowledge you need to continue your studies in the creative and media arts.

Courses may include

These are some of the courses offered in this program. It is not a complete list and courses are subject to change in advance of the academic year.

AMCA 1000 - Professional Mentorship
Learners will expand upon their understanding of themselves, their interests and values and integrate these ideas to allow them to make more informed career, education and life choices. The learner will develop and maintain an ongoing professional relationship with a professional mentor, explore strengths and challenges, define goals and explore pathways in the context of portfolio learning.

AMCA 1020 - Collaborative Project I
This course introduces you to applied media and communication arts by immersing you in the creative design process through a collaborative experience. You will be encouraged to explore and experiment throughout this intensive week of discovery. You will also be encouraged to share your strengths, knowledge and experiences with your team in order to find creative solutions to a multi-discipline project. The emphasis will be on the process and your creative potential within a set of given parameters. This experience is also designed to introduce you to the other learners in the Applied Media and Communication Arts program and learn about yourself and others in a respectful and inclusive teaching and learning environment. Further, this course will highlight the professional expectations in a variety of applied arts disciplines and lay some foundation skills for the courses that will follow.

AMCA 1035 - Graphic Design I
This course introduces the learner to applied media and communication arts by immersing them in the creative design process through a variety of experiences. Learners will be encouraged to explore their potential and aptitude for graphic design and other career paths through practical application and theory. The emphasis will be on the process and your creative potential within a set of given parameters. Further, this course will highlight professional expectations in a variety of applied arts disciplines and lay some foundation skills for the courses that will follow.

AMCA 1040 - Interactive Design I
This course will introduce learners to the theory and practice of storytelling, visual communication and the use of industry standard software as development tools. In this course, learners will learn to identify what constitutes interactive media and be able to identify the design, usability and accessibility principles used.

AMCA 1045 - Print Production I
This course will introduce the learner to Print media, and how it relates and supports the visual communications industry. You will explore print media careers and the focus will be an introduction to learning some of the technical aspects of print production and materials used in print production.

AMCA 1052 - Video and Sound Design I
This course introduces learners to the various roles, principles and processes associated with video and sound design and production. Learners will explore and experiment with the elements that comprise a video production such as writing, framing, editing and sound. They will explore elements of sound design such as levels, noise, editing, mixing and effects. They will also be introduced to the concepts of storytelling and create basic video and sound productions.

AMCA 1055 - Photography I
This course introduces the learner to photography by immersing them in the creative design process through a variety of experiences. Learners will be encouraged to explore their potential and aptitude for a photography career path through practical application and theory. The emphasis will be on the process and your creative potential within a set of given parameters. Further, this course will highlight professional expectations in the photography discipline and introduce foundation skills for the courses that will follow.

AMCA 1065 - Cultural Connections I
This course introduces learners to the many careers available to them as future practitioners in the media arts field. Learners are exposed to the various avenues they may take to become successful in the field, including further study. They will be exposed to industry through guest speakers and discussion, which will further help them in their decision making.

AMCA 1070 - Communications I
This course introduces learners to a variety of fundamental, essential communication skills that are vital for success in further levels of study in applied arts disciplines. The skills and knowledge delivered through this course are the building blocks for further courses, both in the AMCA program and applied arts diploma programs. Learners will identify areas of strength and areas where skills need to be further developed in order to meet the expectations of the industry.

AMCA 1080 - Illustration
This course will introduce learners to the theory and practice of storytelling and visual communication through the practice of drawing. In this course, learners will learn the differing approaches to perceiving the world around them and translating that through the practice of drawing.

AMCA 2000 - Portfolio Development
Learners will deepen their understanding of themselves, their interests, values, skills and abilities and integrate these ideas to advance their career, education and life choices. Through an ongoing professional relationship with a mentor, the learner will explore pathways, identify and build on insights gained in professional mentorship I, define measureable goals and develop a plan of action. Learners are encouraged to build on their present vision to motivate them about their future goals using a portfolio learning approach.

AMCA 2035 - Graphic Design II
This course introduces the learner to the building blocks of applied arts study. As well as exploring the variety of industries associated with graphic arts, the learner will have hands-on experience with graphic design. The fundamental principles of design and associated technologies along with idea development and creative problem solving will all be introduced to the learner.

AMCA 2040 - Interactive Design II
This course will introduce learners to the theory and practice of storytelling, visual communication and the use of industry standard software as development tools. In this course, learners will learn to plan, create and present an interactive media project using a variety of software.

AMCA 2045 - Print Production II
This course will examine the differences between offset and digital print technologies. It will also examine more complex print standards and future technologies.

AMCA 2052 - Video and Sound Design II
Learners will work in a collaborative environment to brainstorm, write, plan and create short media productions. Working in small groups, they will follow the standard model of pre-production, production and post-production used in the television, film, and sound recording industries. Learners will create original music, environment sounds, radio productions, and sound effects using recording techniques and standard audio software.

AMCA 2055 - Photography II
This course introduces the learner to the building blocks of photography. The fundamental principles of design and associated technologies along with idea development and creative problem solving will all be introduced to the learner. Learners will apply their experiences (theory and practice) from prerequisite courses to express their own ideas and interpretations in photographic media.

AMCA 2065 - Cultural Connections II
This course introduces learners to the cultural diversity associated with applied arts and helps them to start to develop an informed opinion. Learners will explore and discuss current media, art and design and discover the connections and influence of historic movements and styles. They will be exposed to local, national and international trends and begin to compile a collection of reference material to support them in other courses associated with this program.

AMCA 2070 - Communications II
This course builds on the skills already acquired in the previous AMCA communication course. Learners will fine-tune previously acquired skills and knowledge through a variety of assignments that include collaboration, information delivery formats and the nuances of communication styles and needs.

AMCA 2080 - Animation
This course will introduce learners to the theory and practice of storytelling and visual communication through the practice of drawing. In this course, learners will analyze movement and break it down into a sequence of drawings to better understand the relationship of movement over time and how it impacts an audience.

AMCA 2500 - Collaborative Project II
This course is designed to demonstrate the learning and skills acquired throughout the year. It will involve a variety projects and give opportunities to demonstrate individual strengths, skills and personal academic focus. There will be opportunities for learners to work in groups on larger projects, but there will also be room for personal focus that will give the learner the opportunity to develop personal work for inclusion in their portfolio.

SAFE 1000 - Introduction to WHMIS (Workplace Hazardous Materials Information Systems)
This course offers learners basic overview of WHMIS principles and establishes a solid foundation to support workplace-specific training on the safe storage and handling of controlled/hazardous products. Upon successful completion of the course, students receive basic WHMIS certification.

SAFE 1001 - Introduction to NS OH&S Act
This course offers students an introduction to the Occupational Health & Safety (OH&S) Act of Nova Scotia, which is required by any person employed in a Nova Scotia workplace. This is a generic, introductory course that provides basic knowledge of the Act for students and is considered to be the basis from which more specific training can be given.

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