Marketing I (MKTG 1010)
The primary focus of this course is marketing products and services to targeted customers. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in order to achieve an organization's objectives. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing mix.
Pre-requisite: High School Graduation Diploma or equivalent.
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||April 29 - June 21, 2019
- Class #:
- April 29 - June 21, 2019
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April 02, 2019