Marketing Management (MKTG 4001)
This project-based course applies all marketing strategies within the foundation of the organization and community. This includes a comprehensive analysis of the marketing process, managing and marketing components (product/service, price, place and promotion), developing a relationship strategy with specific customers and market segments, while recognizing the competitive environment that exists.
Pre-requisites: MKTG 2015, MKTG 3111, MKTG 3040
Co-requisites: EBIZ 2020
College Service Fee and Student Association Fee may apply for Part Time students registered in credit courses. For more information please visit General Information.
||January 07 - April 26, 2019
- Class #:
- January 07 - April 26, 2019
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December 07, 2018