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BUSI
3005
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Contemporary Business Issues Students will consider and analyse current business issues through the lenses of law, ethics, and sustainability. Through research to compare and contrast potential pathways to offer legitimate resolutions to the issues, students will furthermore develop critical thinking skills addressing contemporary events while broadening their understanding of the various challenges businesses of today face.
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COMM
2215
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Communications - Workplace Applications This course provides learners with the opportunity to further develop writing skills acquired in Communications - Workplace Foundations. The course also allows learners to explore job search techniques, and is designed to assist them in the continuing development of the skills and confidence required to deliver individual oral presentations.
This course is accepted toward certification with the Canadian Institute of Management (CIM).
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EBIZ
2020
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Strategic Internet Marketing Strategic Internet Marketing provides an excellent introduction to the “business of doing business online” as it introduces learners to key concepts for successful online marketing. Learners can expect to spend a significant amount of time online exploring, discussing and using current online tools and software.
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MKTG
2015
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Professional Selling The main focus of this course is selling skills which are advantageous in the work force. Many of these skills are introduced through theory and practice. Learners will use these skills in virtually any profession they enter. This course introduces consultative selling techniques to develop strategies and tactics that “get, keep and grow” customers.
Learners can receive a certificate from the Canadian Professional Association (CPSA) for successfully completing the “Professional Selling” course, and other specific courses in the Business Administration program.
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MKTG
3040
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Integrated Marketing Communications Learners will have the opportunity to critically examine various forms of marketing communications, as well as providing hands on experience in developing promotional tools.
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MKTG
3111
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Marketing Research Through the use of focus groups, interviews and surveys, this course provides the learner with the tools to obtain and evaluate data collected and use the information in the decision making process.
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MKTG
4001
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Marketing Management This project-based course applies all marketing strategies within the foundation of the organization and community. This includes a comprehensive analysis of the marketing process, managing and marketing components (product/service, price, place and promotion), developing a relationship strategy with specific customers and market segments, while recognizing the competitive environment that exists.
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MKTG
4995
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Work Experience The work experience component provides the learner with an opportunity to apply new skills and concepts appropriate for entry-level positions within the occupation. Learners will assess their own performance and be evaluated by an industry partner. Learners will identify personal outcomes they wish to attain during the work experience and will keep a journal.
This is a course of 175 hours spread over five weeks.
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Open elective course requirement. Two units/credits.
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