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PREL
1800
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Photography for Public Relations This first semester course requires the students to learn the following; introduction to the camera, rules of composition, individual/group posing, proper input and output of images and basic imaging editing skills.
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PREL
2621
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Graphic & Website Design for Public Relations This course provides an overview of web layout and design process: web design basics, terminology, techniques, equipment and procedures. Students explore creative techniques, including digital imaging, and will acquire the skills and knowledge required to competently deal with web designers and other technical professionals in the field.
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PREL
3620
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Desktop Publishing I Students will employ advanced word processing and desktop publishing features to produce high-quality documents. This course focuses on the development of communications materials for clients and introduces the Adobe InDesign software program.
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PREL
4620
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Desktop Publishing II Students will employ advanced word processing and desktop publishing features to produce high-quality documents. This course focuses on the development of communications materials for clients and introduces the students to industry standard desktop publishing software.
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PREL
5000
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Foundations of Public Relations Foundations of Public Relations provides an introduction to the historical and theoretical framework of PR practice. The course is presented in three sections: public relations in an historical and contemporary context; external influences on the public relations profession; and public relations/communications theory. Students who have successfully completed this course will demonstrate the ability to explain public relations theory, describe its historical perspective and identify the practices that make public relations a distinct professional field.
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PREL
5001
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Public Relations Practice I This course covers a broad range of public relations practice, both as a management and a technical function. Areas examined are the role of PR in public relations research, employee communication, media relations, strategic planning and special events planning.
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PREL
5002
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Writing for Internal Audiences Effective writing is fundamental to the practice of public relations. The internal audience consists of key publics within an organization, such as employees and labour unions. The relationship between these publics and management is critical to organizational success. This subject area focuses on effective internal communication, and the importance of commitment to open, two-way communication. Students obtain hands-on experience applying persuasive communications as they prepare written documents. Students who have successfully completed this area will have written features and profiles for internal publications, developed internal newsletters and written for print and electronic media.
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PREL
5003
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Presentation Skills/Speech Writing I The public relations professional will frequently be called upon to deliver oral presentations to both internal and external audiences. This course introduces students to the communications process and to a variety of communications principles and theories. It is designed to develop proper speech writing and oral presentation skills for informal, formal or seminar-style delivery.
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PREL
5004
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Contemporary Social Issues I Learning in this course will focus on the function of mass media in society and the role media play in shaping public opinion and policy. Students will critically assess the factors affecting media content and technology. Issues and trends affecting organizations and society will be explored.
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PREL
5050
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Portfolio Development I This course provides the students with the necessary instruction and background to develop a PR portfolio. Students will begin their portfolio development process, which will encompass both the traditional production portfolio, as well as a more comprehensive personal portfolio for each student. Throughout this process, students will be challenged to reflect on their past learning and accomplishments; assess, edit and develop their own portfolio materials; and organize documentation clearly.
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PREL
5620
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Integrated Marketing Communication This course provides the students with an introduction to marketing concepts and theories. It also addresses the integrated nature of public relations and marketing processes, and introduces the concepts of public relations consulting. Students will research the converging functions of PR and marketing, conduct market research and develop an integrated communication marketing plan for a small consulting business.
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PREL
6001
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Public Relations Practice II This course explores other functions of the public relations practitioner including, community relations, financial management, government relations, lobbying, issues management, crisis communications and international public relations. Students who have successfully completed this course will have demonstrated the application of public relations tools through writing copy, conducting a communications audit and communications plan, producing a media kit, and organizing a special event, developing budgets and analyzing program effectiveness.
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PREL
6002
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Writing for External Audiences Building on the writing skills developed in WIA, this course focuses on written communication with external publics. These groups include key audiences such as consumers, communities, government departments, and many others. Students who have successfully completed this subject area will have written news copy and editorials, created media kits, developed form letters and demonstrated further cultivation of the art of persuasive writing, using clarity, conciseness, completeness and correctness.
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PREL
6003
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Presentation Skills/Speech Writing II (PR) Building on skills developed in the Presentation Skills/Speech Writing I course, this course incorporates presentation skills in broadcast technology, media presentations, and public forums. Students who have successfully completed this course will have demonstrated effective presentation skills and media relations techniques. Students will write and deliver copy for broadcast, develop a public service announcement package and practice media interviewing skills.
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PREL
6004
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Contemporary Social Issues II Building on skills developed in Contemporary Social Issues I, students will relate current issues to public relations practice. Students who have successfully completed this course will have researched issues, taken part in and led group discussions, and made presentations that brief colleagues on special topical issues and trends.
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PREL
6050
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Portfolio Development II At the end of this course, students will have completed portfolios appropriate for the PR job interview process. They will also demonstrate a good understanding of the process required to develop and maintain their individual portfolios throughout their careers.
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PREL
6995
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Work Experience This work experience practicum is scheduled in the spring term (May and June) and consists of five weeks working full-time. Students who have successfully completed this course will have applied the skills and theory learned in a public relations setting, worked well as a team member, met the expectations of the employer and written and presented a report on their experience.
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SAFE
1000
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Introduction to WHMIS (Workplace Hazardous Materials Information Systems) This course offers the students the introduction to WHMIS, which is training required by any person employed in a Nova Scotia workplace. This is a generic, introductory course that provides basic knowledge in WHMIS for the workplace and is considered to be the basis from which more specific training can be given.
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SAFE
1001
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Introduction to NS OH&S Act This course offers the students the introduction to the Occupational Health and Safety (OH&S) Act of Nova Scotia, which is required by any person employed in a Nova Scotia workplace. This is a generic, introductory course that provides basic knowledge of the Act for the students and is considered to be the basis from which more specific training can be given.
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