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PREL
1500
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Photography for PR This first semester course requires the learners to learn the following: introduction to the camera, rules of composition, individual/group posing, proper input and output of images, and basic image editing skills for both print and online.
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PREL
2600
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Interactive Media Arts for Public Relations This course provides an overview of the multiple media required for an interactive approach to communicate (websites, interactive documents, video, image editing, etc.) for Public Relations purposes.
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PREL
3600
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Desktop Publishing I Learners will employ advanced software features in conjunction with desktop publishing techniques to produce high-quality documents.This course focuses on the development of individual creativity and design, as well as the ability to effectively communicate with related professionals.
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PREL
4600
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Desktop Publishing II Building on Desktop Publishing I, learners will develop the ability to meet more demanding and higher level client needs for communications materials.
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PREL
5005
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Foundations of Public Relations This course provides an introduction to the historical and theoretical framework of public relations and is critical to the development of skills and knowledge in all other public relations coursework. This course is presented in three sections: public relations in a historical and contemporary context; external influences on the public relations profession; and public relations/communications theory.
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PREL
5006
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Media Literacy I Successful public relations practitioners must be both culturally and media literate, possessing a certain amount of knowledge in the areas of social and political reasoning. This course develops the learner’s ability to assess current issues, evaluate their importance and summarize key information relevant to these issues. Issues and trends affecting organizations, politics, the nation and the world will be examined using mass media and new media. Upon successful completion of this course, learners will be able to identify newsworthy topics and the elements of a balanced, credible news story.
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PREL
5010
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Presentation Skills/Speech Writing I The public relations professional will frequently be called upon to prepare and deliver oral presentations to both internal and external audiences. The course is designed to develop proper speech writing and oral presentation skills for informal, formal, or seminar-style delivery focusing on developing the presence required for effective delivery. The fundamentals of using technology for presentations will also be examined.
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PREL
5015
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Public Relations Practice I This course covers a broad range of public relations practice, both as a management and a technical function. Areas examined include the role of PR in evaluation, employee communication, strategic planning and special event planning.
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PREL
5030
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Writing for Internal Audiences Effective writing is fundamental to the practice of public relations. The internal audience consists of key publics within an organization, such as employees and labour unions. The relationship between these publics and management is critical to organizational success. This course focuses on effective internal communication. Learners obtain hands-on experience applying persuasive communications as they prepare written documents.
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PREL
5050
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Portfolio Development I Upon successful completion of the Portfolio Development course, learners will have a clear understanding of the portfolio development process. They will be able to articulate learning and experiences related to their personal, educational and professional development. Throughout the process, learners will be challenged to reflect on their past learning and accomplishment; assess, edit and develop their own portfolio materials; and organize documentation clearly.
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PREL
5625
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Integrated Marketing Communication This course provides the students with an introduction to marketing concepts and theories. It also addresses the integrated nature of public relations and marketing processes, and introduces the concepts of public relations consulting. Students will research the converging functions of PR and marketing, conduct market research, and develop an integrated communication marketing plan for a small consulting business.
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PREL
6005
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Public Relations Practice II This course explores other functions of the public relations practitioner such as community, employee and government relations, media/blogger relations, issues management, crisis communications and corporate social responsibility. Learners who successfully complete this course will have demonstrated the formulation of public relations strategies, and the selection and application of communications tools through writing copy, developing a communications plan, producing a media kit, developing budgets, and developing and maintaining client relationships.
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PREL
6006
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Media Literacy II Building on skills developed in Media Literacy I, learners will become familiar with the evolution of content analysis and be able to analyze how various published content portrays an organization, how events and issues impact an organization, and how to develop a well-articulated stance on an issue by relating current issues to public relations practice. The focus will be on understanding and applying persuasive communications skills.
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PREL
6010
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Presentation Skills/Speech Writing II Building on skills developed in the Presentation Skills/Speech Writing I course, this course incorporates presentation skills in broadcast technology, media presentations, and public forums. Learners will write and deliver copy for broadcast, develop a public service announcement package and practice media interviewing skills.
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PREL
6030
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Writing for External Audiences Building on the writing skills developed in Writing for Internal Audiences, this course focuses on written communication with external publics. These groups include key audiences such as consumers, communities, government departments, and many others. Learners who have successfully completed this subject area will have written news copy and editorials, created media kits, developed brochures, and demonstrated further cultivation of the art of persuasive writing, using clarity, conciseness, completeness and correctness for both electronic and hard copy materials.
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PREL
6050
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Portfolio Development II Upon successful completion of the Portfolio Development II course, learners will have completed portfolios appropriate for the PR job interview process. They will also have demonstrated a good understanding of the process required to develop and maintain their individual portfolios throughout their careers.
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PREL
6995
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Work Experience This work experience practicum is scheduled in the spring term (May and June) and consists of five weeks working full-time. Students who have successfully completed this course will have applied the skills and theory learned in a public relations setting, worked well as a team member, met the expectations of the employer and written and presented a report on their experience.
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SAFE
1000
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Introduction to WHMIS (Workplace Hazardous Materials Information Systems) This course offers the students the introduction to WHMIS, which is training required by any person employed in a Nova Scotia workplace. This is a generic, introductory course that provides basic knowledge in WHMIS for the workplace and is considered to be the basis from which more specific training can be given.
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SAFE
1001
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Introduction to NS OH&S Act This course offers the students the introduction to the Occupational Health and Safety (OH&S) Act of Nova Scotia, which is required by any person employed in a Nova Scotia workplace. This is a generic, introductory course that provides basic knowledge of the Act for the students and is considered to be the basis from which more specific training can be given.
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