Imagine walking into your local grocery or department store and not seeing any printed signs. Every day, millions of people around the globe read menus, posters, vehicle graphics, billboards, flyers and packaging. We are surrounded by print that conveys numerous messages and information.
The transformation into the digital age has created advances in digital press technology which is allowing for shorter press runs, expanded output abilities and a focus on individual marketing versus mass marketing campaigns. Large format signage, packaging technology and the vinyl signage industries also continue to advance, providing a number of output abilities on a variety of materials.
Regardless of how the material is being printed (e.g., traditional press, digital press, large format printer, vinyl inkjet and cutters or other output devices), all printed material goes through a number of different production steps. From the logistics of the job to its shipment to the client, the expertise and ability of the Graphic and Print Production specialist is critical to the success of a project.
In this program, you learn current software applications used in advertising, design, publishing and the printing industries to develop a comprehensive knowledge of the interaction of printing devices as they relate to pre-press, paper, toner, ink, vinyl signage and finishing technologies. In addition, the skills gained enable you to troubleshoot problems to ensure finished products meet industry standards. This is an exciting and evolving industry that challenges you – creatively and technically. It's also a fast-moving industry that demands lightning-quick problem-solving skills and innovative thinking.
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