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Business AdministrationMarketing Concentration

Start Date: September
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Full-Time Locations & Availability

Concentration Overview

Marketing is more than selling and advertising. Marketing is the process of planning, creating, and implementing ethical strategies and tactics that influence the behaviours and actions of others. Ultimately, marketing is the planned delivery of products, concepts, or services from supplier to customer in a mutually beneficial exchange.



Building on the foundation of the first year, learners will develop a greater understanding of the role that marketing plays in organizations through the practical application of marketing strategies, sales management, promotional techniques, research, customer relationship management, and more.

Choose NSCC

Projects within this program will give you hands-on experience in every step of the marketing process right through to the advertising solutions that are the result of your marketing plans. You will have a solid basis in marketing research, customer relationship marketing, sales skills and the principles of e-commerce. You will work on real projects for real businesses and be assessed for your contribution and abilities. This experience is your edge in the job-hunting marketplace.

Employment Opportunities

Depending upon location, our students in the past have had jobs waiting for them even before graduation. Their combination of in-depth theory and practical skills has qualified them for entry-level positions in:



  • sales
  • sales promotion

  • advertising

  • public relations

  • marketing research

  • customer service, and

  • product/brand management.

Our Grads

Some of our graduates are working as account co-ordinators at major advertising agencies in the province. They are working at financial institutions applying the principles of sales and marketing to financial services and insurance. They are working as managers of major retail chains. One is even the director of marketing for an annual festival in the province.

Other Info



Courses May Include

Course descriptions
Code Course
MGMT 2000   Management Principles
MKTG 2015   Professional Selling
MKTG 2050   Logistics
MKTG 2111   Marketing Research
MKTG 3010   Customer Relationship Management
MKTG 3015   Professional Sales Management
MKTG 3040   Integrated Marketing Communications
MKTG 4001   Marketing Management
MKTG 4995   Work Experience
    Open elective course requirement. Two units/credits. NOTE: No two courses can be used to satisfy program requirements that are at the same level, subject area and topical area or that are otherwise deemed to be equivalent.
    Business or Computer Elective course requirement. Students must complete 1 unit/credit from the following courses: COMP 3106, COMP 3111, COMP 2612, LEGA 2000, MGMT 3020, FITT 3101, FITT 3102.

Additional Graduation Requirements

Code Milestone
  Portfolio Development

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