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MGMT
2000
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Management Principles Management Principles focuses on the development of current management functions and issues, as well as ethical and social responsibilities in the practice of management.
This course is accepted toward certification with the Canadian Institute of Management (CIM).
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MKTG
2015
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Professional Selling The main focus of this course is selling skills needed in the work force. Many skills are introduced through theory and practice. Learners will be able to use the skills acquired in any profession they enter. This course introduces consultative selling techniques to develop strategies and tactics that get and keep customers.
Learners will receive certificates from the Canadian Professional Sales Association (CPSA) for successfully completing the ‘Professional Selling’ course.
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MKTG
2050
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Logistics This course is designed to give learners the skills they need to develop cost-effective approaches to the movement of goods and services from supplier to producer to consumer, with a focus on the Maritimes and Canada while including international logistics. It discusses the role logistics plays in securing competitive advantage. Various transportation methods are introduced to the learner.
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MKTG
2111
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Marketing Research Through the use of focus groups, interviews and surveys, this course provides the student with the tools to obtain and evaluate data collected and use the information in the decision making process.
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MKTG
3010
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Customer Relationship Management Customer Relationship Management gives the learner a working knowledge of how to build relationships with customers, using IDIC (Identify, Differentiate, Interact & Customize), through the implementation of the "One to One Marketing" concept.
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MKTG
3015
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Professional Sales Management Professional Sales Management examines the unique challenges faced by sales managers in Canadian organizations. It explores specific skills, models, and concepts that will help the learner improve their performance in the various areas of sales management.
Learners will receive certificates from the Canadian Professional Sales Association (CPSA) for successfully completing the ‘Professional Sales Management’ course."
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MKTG
3040
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Integrated Marketing Communications Learners will have the opportunity to critically examine various forms of marketing communications, as well as providing hands on experience in developing promotional tools.
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MKTG
4001
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Marketing Management This project-based course applies all marketing strategies within the foundation of the organization and community. This includes a comprehensive analysis of the marketing process, managing and marketing components (product/service, price, place and promotion), developing a relationship strategy with specific customers and market segments, while recognizing the competitive environment that exists.
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MKTG
4995
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Work Experience The work experience component provides the learner with an opportunity to apply new skills and concepts appropriate for entry-level positions within the occupation. Learners will assess their own performance and be evaluated by an industry partner. Learners will identify personal outcomes they wish to attain during the work experience and will keep a journal.
This is a course of 175 hours spread over five weeks.
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Open elective course requirement. Two units/credits.
NOTE: No two courses can be used to satisfy program requirements that are at the same level, subject area and topical area or that are otherwise deemed to be equivalent.
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Business or Computer Elective course requirement. Students must complete 1 unit/credit from the following courses: COMP 3106, COMP 3111, COMP 2612, LEGA 2000, MGMT 3020, FITT 3101, FITT 3102.
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