Business AdministrationMarketing Concentration

Marketing is more than selling and advertising. Marketing is the process of planning, creating, and implementing ethical strategies and tactics that influence the behaviours and actions of others. Ultimately, marketing is the planned delivery of products, concepts, or services from supplier to customer in a mutually beneficial exchange.

Building on the foundation of the first year, learners will develop a greater understanding of the role that marketing plays in organizations through the practical application of marketing strategies, sales management, promotional techniques, research, customer relationship management, and more.

Projects within this program will give you hands-on experience in every step of the marketing process right through to the advertising solutions that are the result of your marketing plans. You will have a solid basis in marketing research, customer relationship marketing, sales skills and the principles of e-commerce. You will work on real projects for real businesses and be assessed for your contribution and abilities. This experience is your edge in the job-hunting marketplace.

Depending upon location, our students in the past have had jobs waiting for them even before graduation. Their combination of in-depth theory and practical skills has qualified them for entry-level positions in:

• sales
  
• sales promotion


• advertising


• public relations


• marketing research


• customer service, and


• product/brand management.

Some of our graduates are working as account co-ordinators at major advertising agencies in the province. They are working at financial institutions applying the principles of sales and marketing to financial services and insurance. They are working as managers of major retail chains. One is even the director of marketing for an annual festival in the province.

• Upon successful course completions, you will receive certification for "Skills for Sales Success" and “Skills for Sales Management” through the Canadian Professional Sales Association (CPSA)


• After graduation, you are eligible to apply for the CPSA Professional Sales Certificate. In addition, with 2 years work experience you’re eligible to apply for the CPSA Certified Sales Professional designation.